Picture Analysis

Group 1: Vishnu, Sarah, Cody, Eric P.

Our initial impression was that the use of neon lights contrasting the dark night was to make the restaurant seem new and popular, which makes the restaurant a desirable place to dine.  It makes the "new experience" of fast food seem enticing.  The design of the building with the golden arches and slanted roof makes the restaurant seem futuristic and unique.  The fact that the picture was taken at an angle makes the picture stand out more and makes it more interesting.  The cars in the foreground are used to show that it is a popular place to go.  The neon sign in the front displays the cheap price and a cartoon, which are also used to attract people.  The picture was taken around 1955, but the context in which the photo was first published is unknown.